Engaging influencers and their communities is essential to generating awareness, but finding the right influencers, with a passionate and loyal following that fits your brand values, is the key to driving profits.

Download our whitepaper: Running Successful Influencer Marketing Programs.

Meet the team

We have all the expertise in house to successfully develop and manage your digital influencer marketing campaigns. Our team includes influencer marketing experts; PR professionals; food, travel, and lifestyle bloggers; makeup vloggers; social media whizzes and all-around exceptionally creative people.


With 8-years of solid experience in the influencer marketing space, I’ve managed moms blogging for cereal to major celebrity endorsements. I’ve worked with hundreds of Fortune 500 over the years across all industries, promoting everything from baby food to kitchen appliances to “below-the-belt” products. Never one to back down from a challenge, I can and have created campaigns for the craziest or most-sensitive topics/products. Read ERICA GATLIN’s Full Bio


I specialize in developing and running influencer programs for the agency’s roster of clients, with experience at the national, regional and local levels.

I am also a female entrepreneur. I understand the ins and outs of establishing a brand because I am doing so personally as a beauty vlogger with my YouTube channel, MKUP with Sarah.


If you ask anyone for one fun fact about me, they’ll tell you I have a food blog. I started We are not Martha in 2008 and am still cooking, baking, photographing, and writing for it today.

People always ask me what I like to cook or bake the most and I give a different answer every time, so now I’m locking it down on the 451 website forever: My favorite thing to make is pesto. Is that weird? Read SUSIE ANDERSON’s Full Bio

contact us

Are you a brand that wants to learn more about influencer marketing? Are you an influencer who would like to join our community? Fill out the form below to connect with someone from the Wildfire team!