The website for Woodmeister—one of the most exclusive and high-end homebuilders in the country—didn’t reflect the caliber of their craftsmanship, innovation, and leadership in their industry. Aside from threatening to damage their brand equity, their old website was getting in the way of their business.
Immerse users in the Woodmeister legacy so they could dream of how Woodmeister might enhance their own legacy.
The resulting website experience is one of high-touch elegance and refinement. But this website design is much more than just brochureware. It is a provocative experience that helps the visitor dream about what their legacy could be if they partnered with Woodmeister. That’s precisely why it features an aesthetic and a user experience that are as thoughtful and deliberate as Woodmeister’s work itself. Pristine photography conveys the lifestyle aspirations of a Woodmeister home. Confident and unwavering, the copy embodies the brand’s beliefs instead of stating them. And despite this website being a marketing tool, people who are interested in Woodmeister don’t need to be sold to. Hence, there are minimal buttons, intrusions, or interruptions. Ultimately, what a prospective client will see in the website is not the elegant design, stunning content or intuitive usability. They see what their legacy could be.