THE CHALLENGE

With the Pilatus PC-24 jet joining the PlaneSense fleet, the leading provider of private flight and fractional aircraft ownership wanted to drive excitement and generate brand awareness around their innovative private air travel program.

Agency451

451 INSIGHTS

PlaneSense was planning an event at their Portsmouth, NH headquarters to familiarize employees and current seat owners with the newest jet to join their fleet, the Pilatus PC-24. 451 encouraged PlaneSense to view the event as an opportunity to grow awareness and urged them to consider inviting targeted local and trade media to the big reveal.

THE APPROACH

Over the course of 4 months, 451 Agency provided full media support for 5 events spread across the United States in key markets. 451 Agency developed press kits that made it incredibly easy for reporters to learn quickly about both the PC-24 and PlaneSense. The 451 PR team actively pitched New England-based and national top-tier and trade media to secure interviews and coordinated all interview opportunities to manage the messaging and shape the media outcome.

THE RESULTS

With an incredibly short time frame to achieve maximum results, 451 secured 30 media hits resulting in more than 42 million impressions. To date, PlaneSense has been covered in USA TodayElite Traveler, Forbes, Robb Report, Business Insider, and twice by The Boston Globe, including a feature in their “On the job” column.

  • $4.7M+

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