451 Digital

On Deck Sports

Search Engine Optimization

1. CHALLENGE

Sales were down as the brand struggled to generate both leads and lead conversions.

2. STRATEGY

Research data showed that Pay Per Click (PPC) search campaign would generate the most efficacy for the budget.

3. CREATIVE

Our PPC campaign hyper-targeted users who fulfilled a pre-determined set of qualifications.

THE OUTCOME

Three consecutive “record revenue” months immediately following launch.

+42%

LEADS PER MONTH

+70%

OVERALL SEARCH

+135%

ORGANIC SEARCH

+33%

CONVERSION RATE FROM LEADS

+34%

RETURN ON AD SPEND