Agency451

THE CHALLENGE

Launch a fashion/handbag brand in a crowded marketplace filled with high as-spending competitors.

451 INSIGHTS

Consumers would relate to authenticity and copy-driven humor in a category that takes itself seriously and messages itself with overglamourized lifestyle imagery.

THE APPROACH

To attract our target audience, we created a playful, irreverent brand that combines and aspirational look with an approachable tone of voice. Flawless photography and a highly-polished, hand-tooled typeface creates its top-shelf visual language—consistent with the category’s aesthetic values, but quite different in appearance—to counterbalance a voice overflowing with sharp, provocative humor.

LET’S BE REAL.