451 Creative

Northern Bank

Branding

1. CHALLENGE

Separate ourselves from a crowded field of community banks to increase deposit accounts.

2. STRATEGY

Money isn’t the end goal. It enables something more personal.

3. CREATIVE

Inspired by the north-facing arrow in Northern Bank’s logo, we created a brand platform of “Stay True.” It’s an inspiring brand ethos that encourages people to focus on what matters most to them. When paired with beautiful imagery outside the category expectations, we established a memorable, provocative brand that’s committed to our customers’ individual goals. Rather than just their bank accounts.

BRAND IDENTITY:

STAY TRUE.