THE CHALLENGE

Launch a tech product by educating people about it’s esoteric functionality.

451 INSIGHTS

People need to understand how a tech product will affect their lives.

THE APPROACH

We created satirical slice-of-life OLVs which trumpet the product’s dual benefits of security and convenience. The exaggerated vignettes offer a departure from typical tech OLVs. Increasing the likelihood of memorability and recall while still articulating the usefulness and functionality of the product.

CONVENIENT. SECURE.

CONVENIENTLY SECURE.