451 Creative

Leash

Online Video

1. CHALLENGE

Launch a tech product by educating people about its esoteric functionality.

2. STRATEGY

People need to understand how a tech product will affect their lives.

3. CREATIVE

We created satirical slice-of-life OLVs which trumpet the product’s dual benefits of security and convenience. The exaggerated vignettes offer a departure from typical tech OLVs increasing the likelihood of memorability and recall while still articulating the usefulness and functionality of the product.

BRAND IDENTITY:

CONVENIENT. SECURE.
CONVENIENTLY SECURE.

:60 "MEERKATS"

:60 "OFFICE THIEF"

:90 "PHONE CALL"