451 PR

Hood

Event | Public Relations

1. CHALLENGE

Position cottage cheese as a viable snack choice for millennials with active lifestyles in Boston, MA, Washington D.C. and Pittsburgh, PA.

2. EXECUTION

Led by health influencer and spin instructor, Candice Peak, we held an exclusive spin class for select influencers and their guests at The Handle Bar in Boston. We sponsored Washington D.C.’s top road race, the Cherry Blossom Ten Mile Run. And in Pittsburgh, we had food and nutrition expert Heather Mangieri serve as a Hood spokesperson on a popular TV program called “Take Five.” All activations featured things like product bars, photo booths, take-home samples, brand messaging and more.

THE OUTCOME

10MM

IMPRESSIONS

101

PIECES OF COVERAGE