451 Digital

Bob's

Digital

1. CHALLENGE

Bob’s was spending the bulk of its ad budget on TV, radio, and OOH and wasn’t seeing the return it expected in sales and growth.

2. STRATEGY

Despite popular opinion, people will buy furniture online. Especially millennials without cars. But they demanded savvy digital marketing techniques to adopt the brand.

3. CREATIVE

During a significant re-platform of Bob’s Furniture’s e-commerce experience to make the buying process more intuitive and streamlined, we launched a digital “suite” that consisted of programmatic and display ads, SEO, retargeting, geo-fencing efforts and “TV Listening” – the latter to ramp up search results during both our own and our competitors’ commercials.

THE OUTCOME

1st month

+1,000%

ORGANIC SEARCH

+$1M

IN SALES

Year 2

+$45M

IN SALES

Year 3

+$75M

IN SALES

+47

STORE LOCATIONS

+20%

IN-STORE REVENUE