Bob’s was spending the bulk of its ad budget on TV, radio, and OOH and wasn’t seeing the return it expected in sales and growth.
Despite popular opinion, people will buy furniture online. Especially millennials without cars. But they demanded savvy digital marketing techniques to adopt the brand.
During a significant re-platform of Bob’s Furniture’s e-commerce experience to make the buying process more intuitive and streamlined, we launched a digital “suite” that consisted of programmatic and display ads, SEO, retargeting, geo-fencing efforts and “TV Listening” – the latter to ramp up search results during both our own and our competitors’ commercials.