451 Wellness

AstraZeneca

Digital

1. CHALLENGE

Reach more job seekers and top talent.

2. EXECUTION

This was a classic example of thinking smarter, not harder. After conducting a technical audit of AstraZeneca’s site, we identified multiple avenues, which would enable us to significantly increase organic search results globally. These included:

– Optimized language for open jobs and tags
– Optimized URL development
– Updated company language and relevant career fields to optimize search results
– Created, replaced and updated critical keywords
– Developed a targeted paid strategy with customized copy for pay-per-click and social advertising, display ad remarketing and optimization of landing pages

 

THE OUTCOME

1st year

+39%

LEAD VOLUME

+401%

INSTAGRAM FOLLOWERS

+100%

ORGANIC TRAFFIC