I’m a foodie specialized in cajun baked french fries, sweet potato gnocchi, sushi, kimchi, FroYo, and everything that has Matcha in it. Born and raised in China, I’m more used to the old-fashioned way of greeting “Have you eaten?” or “How’s your meal?”, instead of “How are you?”. Believe me, it strikes up more interesting conversations.
Besides being a happy epicure, I enjoy getting my hands dirty in all types of digital marketing campaigns – search, social, programmatic display, marketing automation, and more. Google Analytics is my closest friend – I visit it a million times a day to monitor the site traffic, analyze the latest trend, and come up with data-oriented recommendations. I also love digging into new digital tools to improve campaign efficiency and workplace productivity. I’m a lifetime learning animal and when it comes to campaign management, I learn by A/B testing everything non-stop.
Prior to 451, I’ve worked at a digital marketing agency, a PR firm, a B2B Tech company, and various media outlets. I earned my bachelor’s degree in Digital Journalism from Soochow University and my master’s degree in Public Relations from Boston University.