I’m a native New Yorker that has always had a passion for marketing and social media. Starting with Myspace, I have been an early adopter of social media platforms and have had a career that has afforded me the opportunity to influence how people interact with those platforms. Beginning as an entrepreneur, I ran a marketing company that specialized in content creation and marketing strategy. The strategy portion of my former company gave me the opportunity to work on Kanye West’s Yeezy Season 3 fashion show at Madison Square Garden.
Working with Kanye introduced me to influencer marketing, where I began working exclusively with influencers in building their brands and businesses. This led to opportunities connecting brands with influencers for social media campaigns. As I continued to hone my skills, I worked with clients ranging from Google to American Eagle and ideated and executed campaigns across social media platforms.
As the Social Media Strategy Lead at 451 Agency, I will lead the overarching strategy for our clients. I aim to provide every client with innovative and thought-provoking concepts that we’ll be able to execute across platforms.