Before his arrival at 451, Craig split his career between New York City and Boston at industry-defining agencies McCann, mcgarrybowen, Digitas and SapientRazorfish. A superb storyteller with extensive experience in master brand work, Craig has helped lead the global rebranding efforts for Verizon Fios, Chase, Airborne and Olmeca Altos Tequila. He’s also been part of AOR and/or DAOR pitch-winning teams for Miller, LeBron James, Cigna, Oppenheimer and Dark Horse Wines. Other clients of note include Ram Trucks, Absolut, Gillette, YouTube, Reebok, Duracell, Nestlé, Goodyear, The Home Depot, Olay and Norwegian Cruise Line.
Passionate about crafting language to precision, Craig has written and produced everything from primetime TV spots and national print campaigns to status updates and hash tag captions. He only drinks decaf and doesn’t love sushi—other than that, he’s a pretty good guy.