Boston Interiors Selects Agency 451 as Agency of Record
Agency to produce regional television campaign for leading specialty home furnishings retailer
BOSTON (March 6, 2018) – Agency 451 today announced that they have been selected by Boston Interiors as its creative agency of record (AOR). The selection follows a competitive agency review initiated by Boston Interiors late last year.
“Boston Interiors is an incredibly well-respected New England brand. We couldn’t be more excited that they selected us as their AOR,” said AJ Gerritson, founding partner of Agency 451.
451 has been tasked with strategic branding, which will include the development of a new television campaign due to run in the Boston DMA this March.
“With our recent New England expansion, it was imperative for us to seek out an agency both familiar with the market and committed to building campaigns based on consumer research and insights,” said Stefanie Lucas, CEO of Boston Interiors. “We’ve set our sights on unprecedented future growth and the partnership with Agency 451 is just another step in the right direction.”