AJ Gerritson Selected as Media 4 Social Impact Summit Delegate
451 Marketing Founding Partner to Serve as Official Delegate at United Nations Media Summit
451 Marketing today announced that AJ Gerritson has been selected to serve as a delegate to the first annual Media 4 Social Impact Summit in New York City this Friday, April 11th. The Summit is an exclusive, nomination-only event that unites representatives of leading media companies, advertising firms and creative agencies with UN experts to highlight the power of media to drive social change and strategize campaigns around pressing global issues.
“It’s truly an honor to be selected to join this elite group of influencers,” said Gerritson. “Media as a powerful driver of social change has been exhibited time and time again, and I’m excited to share and takeaway insights that work.”
Gerritson co-founded 451 Marketing in 2004. Ten years later, Gerritson oversees the agency’s strategic direction as well as the sales and marketing efforts for its Boston, New York, and Los Angeles offices. He brings over 14 years of experience in brand strategy, public relations, advertising, content and digital marketing to clients including The Yankee Candle Company, Foxwoods Resort Casino, Au Bon Pain, Lactaid, AstraZeneca, Cool Gear International, and BAILEYS Coffee Creamers.
“Making a lasting impact on our communities has always been a priority for 451,” continued Gerritson. “I’m thrilled to have the opportunity to apply our agency’s experience and tactics to tackle these pressing issues.”
Organized by the UN Office for Partnerships & PVBLIC Foundation, the Summit showcases innovative social campaigns through keynotes, interviews, case studies and roundtables and provides a unique opportunity for delegates to network and learn from the brightest minds in media and build lasting partnerships that further social progress. The group of 100 delegates will gather at the United Nations on April 11, 2014.