451 Marketing Partnering with Old North Foundation
Spring Intern Class to Create Communications Strategy for Local Non-Profit
451 Marketing, a national fully integrated marketing and communications agency, today announced that it will be partnering with Old North Foundation for its spring intern marketing project. Guided by 451 Marketing employees, the interns will work to craft a comprehensive integrated communications strategy for the organization.
Old North Foundation is the secular, nonprofit organization responsible for the operation of the Old North Church historic site that welcomes about 500,000 people each year. The organization works daily to foster educational and interpretative programs for students and visitors, engage the public in the Old North’s history and its role in inspiring liberty and freedom, and to guide and support the use and preservation of the Old North.
“We are very excited about the insights and research the 451 Marketing Intern team will bring to the Old North Church’s marketing efforts going forward,” said Steve Ayres, Executive Director of Old North Foundation.
This partnership is the third installment of 451 Marketing’s collaboration between its internship program and local non-profit organizations. In the fall, 451 Marketing worked with Jane Doe Inc., on the organization’s White Ribbon Campaign, an international movement urging men to speak out against violence against women. 451 Marketing has also partnered with Special Olympics of Massachusetts and Interise.
“As the city’s oldest standing church, Old North is steeped in history and right in our backyard,” said Halley Dodge, Director of Marketing for 451 Marketing. “As a national agency born and bred in Boston, this project is just one of the ways we build upon our commitment to this city.”
The project kicked off in February and culminate with a final presentation, training and strategy-handoff to Old North Foundation in early May. Non-profit organizations interested in partnering with 451 Marketing for future projects should reach out to Halley Dodge at firstname.lastname@example.org.