Public Relations Account Executive

POSTED ON April 12 2019

The Account Executive (AE) has over three years of public relations agency experience. The AE serves as a primary client contact, handling the execution of the tactical and strategic elements of 451 Agency’s Hospitality public relations campaigns. The AE reports directly to the Senior Account Executive and Executive Vice President. The AE may also work closely with 451 Agency’s social media team to facilitate integrated communications campaigns.

The AE has a strong grasp of the tactical execution of a public relations campaign and continues to develop and refine strategic skills by working closely with Senior Account Executives and Account Directors to develop and implement a successful PR campaign. AEs should think and act more strategically and proactively than Assistant Account Executives and Account Coordinators. AEs should have demonstrated leadership skills through their work with Account Coordinators and support staff.

Responsibilities:

  • Develop a strong relationship with client contact(s); act as back-up to the Account Director and Senior Account Executives
  • Develop and maintain successful relationships with key media members
  • Identify, pitch and follow-up with editorial opportunities and new media opportunities
  • Continually look to identify various client opportunities
  • Write and place by-lined articles when appropriate
  • Coordinate and attend in-person press meetings with client
  • Actively participate and in some instances run weekly/bi-weekly client calls
  • Write press kit documents as well as news releases and pitch letters
  • Develop press tour schedules, appointments; secure meetings at trade shows
  • Develop tactical plans for clients, as needed
  • Oversee monthly and quarterly PR reports
  • Keep abreast of each client’s industry; competition and coverage
  • Assist in managing Account Coordinators and interns as assigned
  • Assist in new business development and pitching, as needed
  • Work with social media team when appropriate

Job Specifications/Qualifications:

  • Bachelor’s degree
  • Three to five years of public relations agency experience
  • Experience in the hospitality industry preferred
  • Proficient in Microsoft Systems and PR Databases, such as CisionPoint preferred

To apply send your cover letter and resume with the subject “PR Account Executive” to Vmariscal@451agency.com

Who is 451 Agency?

451 Agency knows it’s not about you or us, it’s about THEM…Your customers! By starting with consumer insights, our agency provides strategic creative, digital marketing and public relations campaigns that are compelling and engaging. Founded in 2004, 451 is one of the fastest growing independent agencies in the country with three offices and over eighty-five full-time staff. Winners of numerous industry awards for creative excellence, outstanding achievement in public relations, and innovation in digital marketing, 451 prides itself and credits its growth to the agency’s motto to always “exceed our clients’ expectations.”