Digital Advertising Manager

Reports to: VP, Digital Advertising
Experience: 5+ years experience in Digital
Required education: Bachelor’s degree
Office location: Boston’s North End
Client-facing: Yes
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What will you be doing as a Digital Advertising Manager?

  • Working with internal account managers and client partners to identify clients· goals and needs. and strategically executing to meet those goals
  • Effectively translate client’s objectives and business goals into holistic PPC. Social Advertising. and Display Advertising strategies
  • Collaborate to develop the most effective and cost-efficient digital ad strategy based upon those making recommendations of ways to meet and exceed client goals
  • Work with 457 colleagues to integrate digital advertising campaigns across multiple agency channels such as SEO and PR
  • Provide hands-on oversight and mentorship of team members as they build. and execute integrated digital advertising campaigns across multiple channels. Including. but limited to; account setup. strategy development. organization. and management
  • Manage ongoing optimization including overseeing daily management of campaign budgets. on-site conversion actions. ad creative. bid management and negative keyword strategies
  • Oversee tracking and reporting on campaign results and perform ad hoc data analysis
  • Stay informed about industry trends and best practices and understand how they can be applied to accounts
  • Manage existing vendor relationships and research new vendors to help achieve client goals
  • Regularly meet with clients to keep them updated on account performance and proactively ensure goals are being met


  • Deep knowledge of digital advertising opportunities across SEM. Social Advertising. and Digital Display Advertising. particularly Google AdWords and Facebook
  • Experience with tracking and implementation (i.e. Google Tag Manager)
  • A master of using data to inform cross-channel ad strategies
  • Comprehensive campaign management experience and deep understanding of:
    – Budget pacing. budget allocation. and fluid optimization for best possible performance
    – Setting up digital ad accounts from scratch
    – Bid strategies and how to effectively implement. test and report on them
    – Strengths and weaknesses of various targeting methods ranging from keywords to demographics to remarketing. and everything in between
  • Ability and desire to own client success. lead teams. share knowledge and mentor colleagues
  • Advanced reporting skills. including proficiency with Excel
  • Ability to identify trends and determine key findings and insights through data analysis
  • Ongoing motivation to learn and stay at the forefront of a field that is always changing
  • Possess effective time management skills to meet internal and external deadlines
  • Advanced AdWords and Bing Editor skills
  • Love of data. and the stories that data analysis provides
  • Experience in SEO a plus but not required

Who is 451 Agency?

451 Agency knows it’s not about you or us, it’s about THEM…Your customers! By starting with consumer insights, our agency provides strategic creative, digital marketing and public relations campaigns that are compelling and engaging. Founded in 2004, 451 is one of the fastest growing independent agencies in the country with three offices and over eighty-five full-time staff. Winners of numerous industry awards for creative excellence, outstanding achievement in public relations, and innovation in digital marketing, 451 prides itself and credits its growth to the agency’s motto to always “exceed our clients’ expectations.”